Commercial infringements and counterfeiting represent one of the most significant challenges facing companies in regional markets — whether in the form of counterfeit products, unlawful use of trademarks, or misleading advertisements that involve commercial similarity.
Wakeelak provides an integrated protection system that combines legal, field, and digital procedures, with the aim of detecting, documenting, and pursuing commercial infringements inside and outside Egypt, in accordance with the standards approved by the World Intellectual Property Organization (WIPO).
Scope of Service
Wakeelak’s anti-counterfeiting services cover the following levels:- Monitoring the market to ensure counterfeit products are removed
- Following up on the execution of seizure or destruction orders
- Updating the internal database of historical infringements
- Issuing quarterly follow-up reports for the client
- The Egyptian Customs Authority
- The Consumer Protection Agency
- Supply Investigation & Anti-Fraud Authorities
- Industrial and regulatory authorities when technical product testing is required
- Sending a legal notice to the infringing party inviting them to reach an amicable settlement
- If no response is received, filing an official complaint before the competent authorities
- Initiating civil or criminal compensation claims against violators
- Requesting seizure or destruction orders for counterfeit goods
- Photographing and documenting counterfeit products
- Obtaining invoices and product samples
- Preparing neutral technical reports from laboratories or competent authorities
- Documenting official certificates issued by regulatory bodies
The process begins by analysing the infringement case through reviewing the available data related to the affected mark or product.
At this stage, Market Surveillance and Digital Monitoring Systems are used to detect any unauthorized use of the trademark or product — whether physically in the market or online.
Outputs:
- An initial analytical report clarifying the nature of the infringement (counterfeiting, imitation, or commercial similarity)
- Identification of the potentially involved parties and distribution areas
Detailed Work Stages
| # | Stage | Description | Output | |
|---|---|---|---|---|
| 1 | Analysis of the violation | Legal Review and assessment of commercial damage | Initial Evaluation Report | |
| 2 | Gathering evidence | Field investigation and evidence documentation | Legally Verified Evidence File | |
| 3 | Taking legal action | Filing complaints or lawsuits | Case Number / Official Report | |
| 4 | Follow-up and implementation | Follow-up and enforcement | Final Certified Report | |
Dual-Track Operating Model
Wakeelak’s Anti-Counterfeiting Department operates based on a dual-track model:
Legal Track
Managed by lawyers specialized in Intellectual Property Law
Field Track
Reports from both tracks are merged into a unified digital system that allows end-to-end case tracking./p>
Required Documents to Open an Anti-Counterfeiting File
- Copy of the registered trademark certificate
- Photos of the genuine/original product
- Detailed description of the infringement or examples of counterfeit products
- Official Power of Attorney from the trademark owner
- Any previous reports or complaints related to the case
Final Deliverables
Initial monitoring & assessment
3–5 أيام عمل
Evidence collection
Filing legal complaints/procedures
7–15 working days
Court proceedings & rulings
Final Deliverables
- Detailed Case Summary Report
- Official reports issued by competent authorities
- Copies of judgments or administrative decisions (if applicable)
- Recommendations to prevent recurrence of the infringement
Digital Tracking System
Wakeelak provides a customized Brand Protection Tracker, which enables clients to:- View all open and closed cases
- Download legal documents directly
- Track lawsuit and enforcement progress
- Receive instant notifications regarding any updates
Geographic Coverage
These services are provided inside Egypt and internationally through a network of accredited partners — enabling cross-border tracking and protection of trademarks across multiple markets.